8848 Altitude extends sponsorship with Reine Barkered
The 24th of March, Swedish freerider Reine Barkered was on top of the podium at the Freeride World Tour finals in Verbier, where he won and was crowned Freeride World Champion 2012. Reine has been sponsored several years by the Swedish skiwear brand 8848 Altitude and now they extend the contract and a fruitful cooperation.
“Reine is a very respected rider in the whole world, on top he has a winning personality, always with his feet on the ground. In our positioning as Swedish skiwear brand in Europe, he is a perfect ambassadour and carrier of our values function, design and innovation”, says Pauli Ärje, Marketing Manager at 8848 Altitude.
The cooperation is positive in many ways, Reine´s feedback on the clothing is very valuable:
“Obviously, I have the highest demands on the garments. Freeriding includes ascents, waiting and tough skiing – in shifting weather conditions. The gear has to work all the way. In addition, colour, fit and silhouette is important. Freeride is a judging sport, it has to look good as well”, says Reine.
Currently, the design is in progress with Reine Barkered´s Signature Line for the coming season and the Freeride World Tour 2013.
Photo: Mattias Fredriksson